Ready to share what you do with copy that connects?
You want copy that’s clear, compelling, and professional.
You want copy that's persuasive, but not "sales-y."
You want to be concise, articulate, and sound like you.
You’re struggling to organize too much info.
You don’t know what to include where on your site.
Figuring out how to communicate what you do in a way that gets you noticed is turning out to be a challenge.
You'd rather write your own copy, but you’ve been thinking of hiring a copywriter…
You're not a bad writer—you just don't know WHAT to write, or how and where to organize the information so that your potential customers feel like you're speaking straight to them.
You’re an expert at what you do, but a knack for language and a head for strategy aren't necessarily your biggest strengths (yet...).
Good news: they're mine!
You can do it yourself!
But you don’t have to do it alone.
I created this service for clients like you who want to write copy that’s natural, authentic, and true to who you are. In this collaborative process, we plan, write, and edit your website copy together, and I’ll equip you with the with templates, tools, and tips that will improve your copywriting going forward.
HERE’S HOW IT WORKS:
The program consists of one 60-minute sessions and unlimited email access between sessions, plus one bonus 60-minute session that you can use any time within a year of our initial sessions.
In our first session we’ll plan out your website content and create a website layout together, deciding what info should go where, and how visitors will make their way around your site. I’ll teach you what separates good copy from great copy, and I’ll send you away with questions, tips, and templates for your HOME, SERVICES, ABOUT, and SHORT SALES PAGES. You’ll get to work writing up drafts that we’ll tweak and polish together. As you write, you’ll have access to me via email to ask any questions you need.
You’ll send the drafts to me as you finish them, and I’ll edit and tweak them to make the copy really pop. I’ll also correct any errors. I’ll address any questions you might have, make any necessary revisions, and polish up your final draft so you’re ready to publish your words and get down to business.
I like to get to know you, help you, and then continue to support you over the long haul. As soon as we’re done, you’ll get immediate access to my follow-up services (think extra sessions, additional content strategy, and more). Plus, you’ll have one 60-minute bonus session to cash in on any time within a year of our final session, during which we can chat about any roadblocks or difficulties you might have encountered, tweak a section of your site, refine your brand, or consult on anything else that will help you move forward with your business.
Timeline is dependent on a number of factors, including your schedule and how on how quickly you’re able to write.
Pricing is dependent on the volume of writing required.
*This extra service is available as an add-on to either the Messaging Strategy & Brand Storytelling Package or the Visual Brand Identity & Web Design, but I do not offer it as a stand-alone service.
“Emily helped me identify and clearly communicate the most important aspects of doing what I love.”
CHRISTIANNA GOZZI, NUTRITION IN REACH
FAQ
Q. WHAT MAKES THIS DIFFERENT FROM DONE-FOR-YOU CUSTOM COPYWRITING?
A. You know the saying, “Teach a man to fish…”. Well, “Teach an entrepreneur to copywrite…”
This program was created to be a support-system, an education, and the kick-in-the-pants and accountability you need to get going and get to work.
I've put a lot of thought into developing this service with the templates, tools, and knowledge you'll be able to use over and over. Not only will you have clear, compelling copy when we’re done, but you’ll have learned tips for writing branded copy for sales pages, emails, social media, blogs, etc. from here on in.
My goal is not only to get you started and help you clearly communicate what you do, but to equip you with the tools you'll need to run your business over the long haul. That way, you won't have to depend on consultants, content strategists, and copywriters to help you communicate in the future.
Q. CAN I HIRE YOU TO DO THIS ALL FOR ME?
A. No. I don’t offer custom, done-for you copywriting.
Q. CAN I WORK WITH YOU ON MY COPYWRITING IF I’M NOT WORKING WITH YOU ON BRANDING OR WEB DESIGN?
A. I don’t offer copywriting independently of my brand strategy services, but if you’d like to work together to refine your brand strategy and create your copy without getting my help putting it all online, we can definitely do that!
Q. DO YOU OFFER COPYWRITING OR CONTENT PLANNING FOR ANYTHING OTHER THAN WEBSITES?
A. It depends. I have a small number of spots available to work with select clients on retainer as a copywriter/copyeditor. If we’ve worked together on your site or your brand, and I’m familiar with your business, it’s possible we can collaborate on other content. Let’s talk. I’m happy to answer any of your questions.