Is your story serving you or keeping you stuck?
You struggle to explain what you do.
You avoid marketing like the plague.
You’re not connecting with the right people.
You’re attracting crickets, not clients.
Your web copy sounds nothing like you.
You don’t know how to set yourself apart.
Clear, cohesive messaging powers up your business with the focus, direction, and momentum only a strategic story can provide.
Making sense of what you have to offer and putting it all into words is no easy task.
It’s not that you don't have enough ideas. (In fact, maybe you’re overwhelmed by more ideas than you know what to do with.)
But knowing how to choose between them, or how to pull out the common thread, or how to tie them all together into a story that resonates with others is enough to make your head spin.
Good thing you’re here.
That’s exactly what I do.
Together, we’ll break the big picture down into bite-sized steps.
We’ll focus your fuzzy (but fantastic!) ideas into crystal clear messaging and powerful positioning so you can overcome overwhelm, connect with more clients, level-up your brand, and grow your business.
Ready?
Strategic Messaging & Brand Storytelling
PROCESS:
The program consists of two half-day strategy sessions and one bonus 60-minute session that you can use any time within a year of our strategy sessions.
I’ll invite you to schedule our two-day intensive with a link in my calendar once I’ve received your first payment.
Then, you’ll get a Brand & Messaging Questionnaire to get you started reflecting about the message of your business before we meet for the first time. You’ll send me your questionnaire at least 48 hours before your session, so I can familiarize myself with you and your biz.
When our scheduled day rolls around, we’ll get straight to work.
I like to support clients over the long haul: After our session, you’ll have access to follow-up services (extra sessions, Content planning & Copywriting, etc.) Plus, you’ll have one included 60-minute bonus session to cash in on any time within a year of our initial work. We can use it to chat about any difficulties you might have encountered, refine your brand, or consult on anything else that will help you move forward with your business.
TAKEAWAYS:
On-boarding Brand & Messaging Questionnaire.
You'll get worksheets and templates to help you make sense of your ideas, clarify your business vision, and zero in on your brand story.
You'll get a recording of your session, so you can review it over and over again.
Packages and pricing audit to make sure what you offer is in alignment with your positioning.
By the end of our work, you'll end up with a Brand Blueprint, which includes your:
brand positioning statement
ideal customer profile
signature offer(s)
customer journey map
brand values and mission
elevator pitch
OUTCOMES:
A crystal clear brand message that leverages your strengths and positions you to find and attract the clients and opportunities that are right for you.
Rock-solid business foundations that keep you focused and set you up for success.
Perfectly packaged services that make it easy for customers to know and want what you're selling.
Systems and strategies that never get old, so you can make smart decisions for your business now and in the future.
The clarity, confidence, and motivation you need to move your business forward with momentum.
Timeline: 2 half-day-long intensives.
A Clear, Cohesive Message is a Gift That Keeps on Giving.
As time goes by, you’ll tweak and add and layers, but the foundations will remain the same.
You'll have a narrative that serves as the anchor that will keep your business grounded, the compass that keeps you on course, and the framework that informs the choices you make today and the goals you set for tomorrow.
You (and anyone you hire) will have your Brand Blueprint to refer to over and over again—when you offer new services, write new content, design a website, create marketing assets, etc.
“Your hard-won insights stick, long after your formal work together ends.”
RYAN ROSE CHERECWICH, EDUCATIONAL CONSULTANT