Translate your work from world to web.
Reach the right clients with
BRAND STRATEGY,
COPYWRITING,
& WEBSITE DESIGN
that fully reflects your purposeful, personal work.
Emily Halpern Creative Brand Strategy Copywriting Web Design Brooklyn
✓ SPOTLIGHT YOUR STRENGTHS
Shape what makes your work uniquely yours into a message your clients connect with.
✓ SHARE YOUR STORY
Speak straight to your audience with words that sound like you and work for the web.
✓ SET YOURSELF APART
Build an online home that inspires trust and confidence and show up with conviction.
MY clients have been featured in:
The clients you’re looking for are looking for you.
Let's Make sure they find you.You’re more than just your academic credentials, professional experiences, and standard services. Your work is a labor of love that feels more like a calling than a career. You’ve already done the hard work of building a business with clients who trust you, results you’re proud of, and a signature style that’s all your own.
But your website?
It may as well be from IKEA 🤦🏻♀️
That’s why you’re here.
Because people don't choose a process. They choose the person who leads them through it.
Which means your brand becomes a two-way mirror that reflects both your story, and your client's.
After all, “website” starts with “we.”
For practitioners like you, whose work relies on collaboration, trust, and relationship, that matters.
When your client-work is personal by design, your clients want to know more than what they can already find on LinkedIn.
A site that's built for everyone reflects no one in particular.
Does any of this ring a bell?
Your website reflects a version of your business you've outgrown.
You struggle to explain what you do in ways that really capture it.
Your web copy sounds nothing like you.
Showing up as unapologetically you online has felt like a risk.
You're worried that if your website is more personal, it'll be less professional.
Niching makes you nervous.
help is on the wayI'm Emily.
I help purpose-driven service providers and solopreneurs translate their work into websites that connect with more clients in ways that are personal, not promotional.
I know from experience that when you are your business, the professional is personal, which makes putting yourself out there more challenging. Especially if your story is a bit unconventional or hard to articulate, it can feel easier to hide behind a too-polished persona that blends in with everyone else. But playing it safe prevents you from connecting with the clients who most need to find you.
I believe self-promotion is emotional work. Which is why, as a trained Co-Active coach, I'll guide you through an all-in-one branding, copywriting, and web design process, streamlined and supportive at every stage. I'll be by your side the whole way, so you don't have to hire a whole creative team, and nothing essential gets lost along the way. Let's dive in.
Emily Halpern Creative Brand Strategy Copywriting Web Design Brooklyn
“I feel way more confident now. I get so many compliments on my website, and it feels so nice to be proud of it...Which is huge, because so much comes up for me about putting myself out there”
DR. KELLY WISE, PH.D, LCSW-R, CST, WISE THERAPY
Let's build you a site that's as personal as it is professional, as authentic as it is authoritative, and as seamless to create as it is simple to maintain.
Here's what we can do together:✓ BRAND STRATEGY
Uncover what makes your work unique and build a messaging foundation that reflects you and resonates with the clients you want to reach.
✓ WEBSITE COPYWRITING
Translate that foundation into compelling copy that sounds like you and speaks to your clients by connecting rather than convincing.
✓ WEBSITE DESIGN
Weave it all together into a brand identity and Squarespace site that’s expressive of you, inviting to clients, and easy for you to maintain.
Ways we can work together:
Each step builds on the one before it. Most clients move through all four, at their own pace. Everyone starts with the brand & website diagnostic, and, depending on your needs, we’ll progress from there.
Free Brand & Website Diagnostic-
A 30-minute audit of where you are, whether rebranding, starting from scratch, or drowning in DIY. We'll map a clear path forward, with or without me, and you'll leave with a plan.
Brand Strategy Intensive-
We connect the dots, make sense of your story, and uncover what only you bring to the table, so your brand reflects what makes your work singular and resonates with those you help.
Brand Strategy & Website Copy-
Building on your brand strategy, we map your site, plan your content, and write copy that both sounds like you and speaks to your people.
Brand Identity & website design-
We create a color palette, wordmark logo, typography, and moodboard to translate your story into style. Then I build a fully responsive, mobile-friendly Squarespace site with basic SEO and your domain connected — and teach you to manage it yourself.
Ready to get started?
01.
Everyone begins with The Free Diagnostic. After more than a decade, I’ve learned clients don’t always know where to start. For a smooth path to the best outcome, I meet you where you are, conduct an audit, and we make a plan from there.
02.
Once we decide whether to move forward and where to start, I send you your onboarding materials and intake questionnaire. Your first payment reserves your spot in my calendar, and when your day rolls around, we’ll get to work.
03
When we finish up, you’ll walk away with a new pride in your business, a new appreciation for your work, a new understanding of your clients, a new confidence in sharing what you do, and a website you can’t wait to show off.
“Emily’s ability to reframe and convey my work and what makes me unique was really helpful. We identified the core qualities of my work that set me apart from others in my industry, which was such a game changer. Since working with Emily, I’ve felt so much better, and I’m excited about sharing my site with other people. ”
Emily Lamia, Career Coach, Pivot Journeys
Here’s the thing:When who you are and what you do are a package deal, your truest self is your strongest strategy.
And, spoiler alert: when it comes to being yourself, you've got the market cornered.