About Emily Halpern Creative brand strategy, copywriting, and Squarespace website design.
Welcome! I’m Emily.
I help purpose-driven practitioners reach the right clients with websites that fully reflect the heart of their work.
As a brand strategist, website copywriter, and web designer,
I know the steps for building a successful brand online are pretty straightforward.
But as a trained Co-Active coach and a business-owner like you, I understand it's not always as simple as it seems.
When what you do is a labor of love, sharing your work with the world can make you feel exposed and uncertain. Leaning into who you really are and expressing that online can feel like a risk. But who you really are is exactly what sets you apart from the crowd. And it’s who the clients you most want to reach most want to find.
“Emily is genuinely interested in people and how they came to be who they are. She wants to help them shine. She shepherded me through creating the site with kindness and patience, and she brought a structure, containment, and calmness to the whole process.
DR. KELLY WISE, PH.D, LCSW-R, CST, WISE THERAPY
I've spent my career giving voice to the stories hiding in plain sight all around us. With every job I've ever had — opera singer, food writer, marketing manager, museum educator, Co-Active coach — I've followed a consistent through-line: translating what's felt, but unspoken, into cohesive narratives that move hearts and minds.
Over a decade of working with clients later, my tools have changed, but the work feels the same. But how I got here hasn’t always been simple to explain. Which is why I understand how hard it can be to share your work with the world when you're not quite sure how to put it into words. And why I'm so good at helping you connect the dots of your story when you're having trouble seeing the big picture.
You've got a story no one else can tell.
And I happen to know a thing or two about stories.
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Emily Halpern is a Brooklyn-based brand strategist, website copywriter, web designer, and creative whose varied professional and academic experiences demonstrate an enduring interest in the stories we create to express ourselves and understand one another.
After earning her BA in music from Barnard College, training as a classical soprano, and a brief performance career that included a solo performance with the New York Philharmonic, Emily pivoted to gastronomy. She graduated with honors from the French Culinary Institute with a Grande Diplôme in Pastry Arts, earned a Master's Degree in Food Culture and Communications in Parma, Italy, cooked at Chez Panisse in Berkeley, California, published food writing in Saveur and Food & Wine Magazines, and worked as marketing manager for NYC institution, DiPalo's Fine Foods.
In 2009, she expanded her focus from food culture to cultural memory, earning a Master's Degree from the University of London, and then returning to NYC, where she worked as a museum educator and costumed interpreter at the Lower East Side Tenement Museum, while concurrently training as a Co-Active coach. In 2015, she launched the coaching business that would eventually become Emily Halpern Creative.
When she isn't working with clients, she spends her time baking and crafting for Baker & Bard, a creative project and occasional side-hustle that explores traditional culture and craft through the medium of decorated cookies.
I'm here to make you an online presence you adore.But, if I’m honest, what matters most to me is that you feel seen and supported while we're creating it, and empowered and energized when we're done.
Think of me as your catalyst, cheerleader, and creative collaborator.
These are the values that guide our work:TRANSFORMATION
I don't just deliver a product. I help you understand yourself and your work more clearly in the process. Our work changes how your business appears from the outside in. But what shifts is how it feels, from the inside out.
REFLECTION
I ask questions that help you see your work with new clarity, connect the dots you can't quite see, hold the big picture so nothing gets lost, and find the words for what you've always felt but never knew how to express.
SERVICE
I'm here to help you get where you want by responding to what you actually need. I don’t want to upsell, oversell, or lock you into anything that doesn’t serve you. That’s why I offer a diagnostic, not just a consultation, even if that means saying, "I don't think you need me right now."
RESONANCE
Your work already makes the world more connected. Your brand should too. For me, this work is about helping people feel genuinely seen. It’s about building something that connects, not convinces, and helps people recognize themselves in one another. Maybe we can change the world, one website at a time. 😉
“I felt connected to Emily straight away. She had so many interesting perspectives to share and always seemed to ask the right questions. I felt that she really understood and listened to me. I would highly recommend working with Emily.”
Indira Bimont, Executive coach
HERE’S HOW WE GET THERE01.
COME AS YOU ARE
We’ll diagnose where you currently are on the path to an online presence you're proud of, break down what your next steps should be, and assess the assets you already have, where you may need more help, and where to get it.
02.
BUILD AN ONLINE HOME
Put together the pieces of your online presence with me at your side from prep-work to publish. Ideating and iterating as we go, we’ll create a clear, cohesive online presence that tells the story about you that your clients need to hear.
03.
CONNECT WITH CONVICTION
Leave empowered and energized with a new online presence that communicates your work thoughtfully and truthfully. Go out into the world with a new sense of clarity, confidence, and conviction about sharing your work online.
