A woman sitting at a dining table in front of a laptop, holding a purple mug, smiling, with a large green potted plant behind her, and sheer curtains covering a window.

Brand Strategy, Messaging, Brand Identity, & Semi-custom Squarespace design

Your work makes an impact.

Shouldn’t your website?

Coaching-informed creative services for when you’re ready for an online presence that's meaningful, not “meh”.

Let's get started
Low-angle view of yellow ginkgo leaves on a tree, illuminated by sunlight, against a blue sky.

Technically, you’re a coach or consultant, an author or artist, a therapist or stylist…

But one simple label can’t quite sum up your work.

You create things, support people, and champion causes that make the world more beautiful, more connected, and more whole. And you bring something special to your work that only you could.

You might lose track of your own brilliance from time to time, but you’ve had enough of stuffing your square-peg self into round holes just so people can understand what you do. 

You're in the right place!
Smiling woman with short gray hair and glasses, wearing a dark blazer, outdoors with green plants in the background.
Smiling woman with short gray hair and glasses, wearing a dark blazer, outdoors with green plants in the background.

“When I hired Emily to refresh my branding and redesign my website, I knew I needed to do something different but was very skeptical that the investment would pay off. In the end, Emily's coaching-informed style and her flexible, creative, and persistent approach helped me revitalize my business. And people find me in web searches now!”

Michelle Hynes, Leadership Coach & Facilitator
A woman sitting at a dining table using a silver MacBook laptop, with a large green potted plant on her right and a china cabinet on her left. She is smiling and holding a pen, wearing a sleeveless brown top, with sunlight coming through a window behind her.

Finding the right help in the Wild West of online service-providers is tough.

Just because you’re done with DIY, that doesn’t mean you have the bandwidth (or budget) to hire a whole creative team for each phase of your project.

That’s why I do it all, through a coaching-informed process that starts with who you are, what you offer, and what your clients need to know to trust you, not just what your website should look like.

Get in touch to work with me

"The branding questionnaire and brand strategy session was incredibly helpful for me to home in on my professional values and direction, and maybe my favorite part of the process — I think it's why I chose Emily as my web designer."

Jillien Kahn, LMSW

We go on this journey together. 

Here are the stops along the way

CLARIFY your brand narrative.

Connect the dots, make sense of what you have to offer, and highlight the parts of your story that will resonate most with clients.

Open book with pages fanned out, viewed from above against a plain background.

COMPOSE your website copy.

Building on clear brand foundations, we'll compose copy that connects, not convinces, feels true to you and rings true to your clients.

Close-up of a gold fountain pen with an ornate nib on a white background.

CRAFT your brand identity.

Translate your story into style with a logo, colors, and fonts that, together, create a look that stands out in the sea of sameness.

Hand holding a bunch of watercolor paintbrushes with metallic handles and different colored bristles.

CONVEY your genius online.

Get a standout site that’s set up for success behind the scenes with mobile-responsiveness, SEO & AIO, and a user-friendly interface.

A laptop on a white desk displaying a website for Baker & Bard, featuring various images of handcrafted cookies and treats, with a beige textured vase beside it.
Schedule your free consultation

Here's how we can work together:

Stack of old books on a wooden surface, with titles such as 'Our Bird Friends', 'Pigeons and Doves', and 'Country Life' visible on the spines.

Clarify

BRAND STRATEGY INTENSIVE

Good design can catch someone's eye, but only your story can capture their heart. Power up your brand with the momentum only a strategic story can provide.

  • A 90-minute brand strategy intensive to excavate what makes you and your work singular and build the foundation for everything else.

    You leave with a positioning statement, a blueprint of what makes you unique, and the basic tools to express it going forward.

    I’ll invite you to schedule our intensive with a link in my calendar once I’ve received your first payment. 

    Then, you’ll get a comprehensive Brand Questionnaire to get you started reflecting about the message of your business before our kickoff call.

    You’ll send me your questionnaire at least 48 hours before the session, so I can familiarize myself with you and your biz, and we can hit the ground running.

    When our scheduled day rolls around, we’ll get straight to work.  

    Timeline: 5 days | Price: $2350

    • Brandstorming pre-session workbook

    • 1 90-minute Story Strategy Session

    • Your Brand At A Glance Final Document, which includes:

      • Brand positioning statement

      • Voice of customer breakdown

      • ideal customer profile

      • Signature offer(s)

      • Brand values and mission

      • Elevator pitch

      • SEO Keywords

    • Session Notes & Call Recordings

    • Unlimited email exchange

    • 1 round of revisions

    • Additional rounds of revisions and CLARIFY sessions available for additional charge

  • A crystal clear brand message that leverages your strengths and positions you to reach and resonate with the clients and opportunities that are right for you.

    Rock-solid brand foundations that keep you focused and set you up for success.

    Perfectly packaged services that make it easy for customers to know and want what you're selling. 

    Systems and strategies that never get old, so you can make smart decisions for your business now and in the future.

    The clarity, confidence, and motivation you need to move your business forward with momentum.

Open planner with blank pages, a black pen, a white card with schedule details, and a person typing on a laptop, all resting on a caramel-colored blanket.

Clarify & Compose

BRAND STRATEGY + WEBSITE COPY

Style can only take you so far—the words do the rest of the work. Clarify your brand story and compose compelling copy for the web that sounds like you and speaks to your clients.

  • We'll add an extra 45 minute session after going through the brand strategy session (described above) during which time we'll plan out your website together, deciding what content should go where, and how visitors will make their way around your site.  

    I’ll teach you what separates good copy from great copy, and I’ll send you away tips and simple fill-in the blank templates for your HOME, SERVICES, ABOUT, and SHORT SALES PAGES.

    You’ll get to work filling in the templates and send them back to me as you finish up. I'll edit them and  turn them into drafts, which we'll tweak and polish together to make the copy really pop.

    TIMELINE: 2 Weeks | Price: $4750

    • Everything included in the “Clarity Brand Intensive Session”(above).

    • One additional 45-minute Content Planning Session

    • Session Notes and Recording

    • Site Map Document and Website Wireframe

    • Brand Words

    • Brand Voice

    • Custom Web Copy Templates for Home, About, Services, & Contact pages

    • SEO-rich copy for Home, About, Services, and Contact pages

    • AIO-optimized copy that’s structured so AI search tools can accurately summarize and cite your work, not just Google.

    • Testimonial Template

    • Copy editing and 2 sets of revisions

    • Copywriting Best Practices Cheat-sheet

    • Unlimited Email Exchange

  • A well organized website, that's user friendly and easy to navigate.

    SEO optimized website copy that's set up to stand out to search engines. 

    Copy that sounds like you that also clearly speaks to your clients' concerns.

    New knowledge and expertise about how to write copy that resonates with site visitors in the future. 

Close-up of a person's hand holding color sample cards of various fabric textures and colors, with a sample of gray textured fabric in the foreground.

Craft & Convey

BRAND IDENTITY + 
SQUARESPACE DESIGN

A website that works does more than look good and sound snazzy. Translate your story into a style that stands out in the sea of sameness, and get set up for success with a website that works as hard as you do.

  • Once you're in my calendar and I receive your first payment, you’ll get a questionnaire to get you started reflecting about your vision for the look and feel of your brand.

    During our kickoff session we’ll chat about your business, your brand message, your personal taste, and how you'd like your website to make your client feel. We'll brainstorm together about your new look, and we’ll create a shared Pinterest board to collect inspiration together.

    Based on the session, I’ll put together a color palette, mood board, and two concepts of a simple word mark logo for you to provide feedback, and after any necessary revisions, your final approval.

    With your brand identity finalized, we’ll settle on a template for me to customize, and I’ll get to work setting it up to look great and work smoothly. When I'm all done, I'll send you the site and make any changes necessary during two included rounds of revisions.

    To wrap up, we'll meet on zoom so I can give you a site tour and tutorial and answer any last questions you may have.

    Finally, I’ll compile your Brand Guide and send it to you, along with all other files and info about your visual brand.

    TIMELINE: 1 week from receipt of complete brand identity, website copy, imagery, and other materials. |

    PRICE: $3700

    • Design direction questionnaire

    • Squarespace template selection

    • Pinterest inspiration page

    • Mood board

    • Simple wordmark logo

    • Brand colors and codes

    • Suggested font styles

    • Selection and optimization of Stock imagery and curation of pre-existing brand photography

    • Template customization of 5-8 pages, using your fonts, colors, copy, and imagery.

    • Mobile-friendly and SEO and AIO optimized website

    • 2 rounds of revisions (additional rounds are available as ad-ons)

    • Visual Brand Guide, an at-a-glance key to all your brand’s visual assets. 

    • Site tour and Squarespace tutorial

    • SEO & AIO Best Practices Cheatsheet

    • 1 month of post-launch support

    • The knowledge that your site was built as a tool to connect with, not convince, your potential clients.

    • Comfort in knowing that, with everything set up as it should be, your site is working as hard as you do.

    • The relief of finally feeling represented online with a site is actually introducing you, not a polished stranger.

    • Renewed clarity about what makes your work singular, what it means to you, and why it matters for the clients you serve.

    • A sense of alignment between who you are offline and how you show up online.

Open book with fanned pages and text on cream-colored paper, photographed from above against a neutral background.
Schedule your free consultation 
Googling every other word?

Get a grip on all the brand-development & web-design lingo with my handy dandy glossary so you never have to cluelessly smile and nod again.

Go to the glossary
Go to the glossary 
READY?

01.

BOOK THE FREE DIAGNOSTIC

In 30 minutes, we audit where you are, map out a path forward, and send you off with concrete recommendations for your next steps. We’ll determine what help you need, in what order, and from whom. If the next step involves working with me, I'll say so. If it doesn't, I'll say that too.

02.

BUILD YOUR ONLINE HOME

Whether we’re embarking on a clarity session alone or a whole website project, the process is collaborative and creative. I listen carefully, ask the right questions, and then translate what I hear into a story, style, and site that both reflects you and resonates with your people.

03.

PUT YOURSELF OUT THERE

You'll walk away with a site you're proud to share, a story that speaks straight to your audience, and more often than not, a reminder of why you chose this work in the first place. When we’re done, most clients say some version of: “Thank you. You read my mind.”

Finally, everything you never knew you always wanted to say.

what are you waiting for?
Let's do this!

Frequently Asked Questions:

  • My clients are healers and helpers, makers and menders, teachers and tenders, coaches and counselors, advocates and artists. They are practitioners whose work is, at its core, an act of care.

  • I'm happy to consider whether it might be possible to work with you on something a little different than what I've outlined here. The best way to ask is to email me directly. If it seems like a good fit, I'll probably suggest scheduling a diagnostic so we can talk through what working together could look like.

  • Yup! Ordinarily, clients pay 50% upon booking time in my calendar and 50% upon completion of the project, but I’m happy to discuss an arrangement that would be best for you. I don’t charge extra fees to break up the payments. Anything we come up with will total the same amount, no matter how you pay it.

more questions?

Check out the FAQ page.

Close-up portrait of a smiling woman with long, wavy blonde hair and blue eyes, outdoors during daytime.
Close-up portrait of a smiling woman with long, wavy blonde hair and blue eyes, outdoors during daytime.

“Seriously… I am in awe of your work! I just went through and looked at every page in detail and it is just so amazing how you captured what I was trying to say. And it’s STUNNING to look at visually. It’s just so perfect. I love this so much. Thank you a million times.

Annie Seifullah, ESQ, The scarlet HAshtag
Brownstone building facade with wooden front door, two large windows with black trim, flower boxes, and potted plants.

Your website is either opening doors or leaving them shut.

You may BE losing out on:

  • potential clients who land on your site, feel nothing, and move on.

  • leads that go cold because your site doesn't impress as much as the referrals do.

  • clients who were looking for exactly what you offer, but found someone else first.

You've done the hard work.
Your website should show it.

Sunlight filtering through tree branches onto a sidewalk and apartment building in an urban neighborhood.
schedule your free consultation