Pivot Journeys

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Emily Lamia, Founder of Pivot Journeys, came to me knowing it was time for an upgrade from her original DIY site. After being in business for 5 years, she had successfully grown Pivot and added a team member, and she wanted her site to reflect the major evolution of her brand. She wanted to be sure that she was speaking not just to the individuals who were her 1:1 coaching clients but to the organizations that hire her to facilitate professional development workshops.

She was going for something modern and bright, positive, and professional that could appeal to individuals but wouldn’t turn off more corporate types. She also wanted to make sure that her site resonated equally with both her male and female clients and represented the diverse array of ages and backgrounds she frequently coaches.

 
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Together, we worked on Emily’s messaging, copy, visual brand, and website design.

Check out the final site here!


Ready to get started on a site of your own?

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Michelle Hynes