Working Wholeheartedly

Sep 13

Coach and consultant Angie came to me during the pandemic ready to revitalize her business, about to launch an amazing course, and ready to put new energy behind her marketing efforts. She had been using a website that was made almost a decade ago. It felt dated, and it didn’t effectively communicate what was unique about Angie and her business.

Compassion

Connection

Ease

Gentleness

First, we worked together on honing Angie’s message. While her old site gave some sense of what she offered, it didn’t speak directly to her target clients, empathize with their concerns, or make it easy for them to know exactly what they’d get when they engaged Angie’s services. We reworked the messaging and copy for her new site to communicate what is special about Angie’s offers, her perspectives about coaching and communication, and her dedication to spreading authenticity in the workplace. We also made sure it was clear exactly what offers she had available to potential clients and how they could get in touch.

When it came to the design of Angie’s site, she wanted a site that was soft and warm and welcoming and that communicated her nurturing nature, both as a coach and as a lover of her garden and a steward of the environment.

We worked together to come up with a mood board Angie was excited about. We replaced the stark white and bright pink of her old site with a much subtler color palette of a soft linen-like cream, raspberry, and olive green, we used images of beautiful, diffused light and nature for inspiration, and I got to work! Lucky Angie also got a whole new beautiful set of photos after a shoot with her step-son, a professional brand photographer.